I've spent over two decades doing one thing: building brands that mean something.
Across global agencies and my own studio, I've worked on everything from new-to-the-world launches to established brands ready to stop playing it safe.
What I've learned is that the best creative work doesn't come from having the biggest team or the longest process. It comes from having a real point of view — and the courage to follow it.
That's what Mindset* is built on.
Anna Kniesly, Founder & Creative Director
What Others Say
“Anna’s impeccable design taste and unique and provocative point of view pushes brand thinking both strategically and executionally. She is someone I go to for input on trends in fashion, music, art, and design, and she never ceases to surprise me with her ideas and style.”
Eva Rebek — Creative Strategy & Brand Experience
“Anna is an incredible person, designer, mentor, leader, visionary. She's proven to be one of the best in the industry and consistently delivers with passion, intuition and boldness. I have little doubt in my mind that Anna has the ability to one day turn the world of design on its head.”
Thomas Paterek — Partner CDO, Stevie & Fern
“Anna is fantastic at what she does. Highly creative AND highly energized. I have never worked with anyone brighter or more strategic — I would trust any project to her leadership.”
Jim Brown — Marketing Leader, Client
Anna's work has been recognized by TDC, AIGA, and The Dieline. She has been featured in PRINT Magazine and Creative Review, and served as a D&AD Professional Awards judge for Packaging Design.
“Anna is an extremely talented creative whose ideas and designs are not only consistently on-strategy, but also have that extra magic touch that separates great work from good work. With a straightforward attitude and visionary mind, Anna challenges herself and those she works with to push the envelope and create designs that catch the eye and pull you in. When I worked with Anna, I was both inspired by her creativity and reassured by her talent - she's someone you can count on to exceed expectations.”
Lauren Liao — Experience Strategy at Twitter
