We are a boutique brand design studio based in Chicago, working with the world

Working with Mindset* is like working with a group of friends who all want the best for you. Creativity flows freely, and collaboration is the name of the game. We listen to your ideas and together, turn them into an engaging story. Ready for that warm, fuzzy feeling of personalized attention?

It all begins with an idea and Mindset*

Maybe you want to launch a new business. Maybe you want to turn your passion into something more. Or maybe you already have a brand that people know about, but you want a brand that people talk about. Whatever it is, the way you tell your story can make all the difference. We’re here to help. Thinking of taking the leap? Let’s talk!

We are a woman owned and led team of experts

We provide highly specialized creative solutions, tailored to your specific needs, without the complexity and overhead of a large agency model. Being a small studio allows us to pivot and adapt faster than you can say “refresh,” making sure your ideas come to life without the wait. In a nutshell, we bring a personal, flexible, and super creative approach to the table. You’ll work directly with the top creatives who are all in on making your brand shine.

Mindset* is a way of thinking; the combination of our beliefs, thoughts, emotions and attitudes

One of our core missions is to improve lives through conscious, thoughtful, and human-centric design. We aspire to tell stories, start dialogues, and create change with brands who strive to create a better and more equal world.

Our Services

  • Brand Story, Purpose, Vision, Mission, Brand Values, Target Audience, Positioning, Brand Personality, Tone of Voice, Key Messaging, Competitor Analysis

  • Logo Design, Color Palette, Typography, Iconography, Graphics & Patterns

  • Photography Style, Illustration Style, Motion Graphics, Social Media Templates

  • Print Material, Packaging, Signage, Marketing Materials

  • Website Design, Social Media Templates, Email Templates, Newsletter Template, etc.

  • Logo Usage & Rules, Typography Guidelines, Color Applications, Imagery Guidelines, Do’s & Don’ts, etc.

  • 01 - For designers aspiring to become successful creative leaders

    02 - For creatives aspiring to transition from full time position to solopreneur leadership

    This is an opportunity to learn, grow, and level up in your career.

    The Leadership Coaching 1:1 is led by Mindset*Creative founder - Anna Kniesly, award-winning creative leader with over 20 years of experience in brand design industry.